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Brand • Identity2025
Lumen Studio
A complete identity system for a modern creative direction studio.
Rebrand of the Year, 2025
The Challenge
Lumen was a respected creative direction studio without a visual identity that matched the caliber of its client work: generic, borrowed credibility instead of its own.
The Solution
We built a complete identity system from the ground up (wordmark, type system, color, and a flexible print/digital toolkit) rooted in the studio's own point of view.
Results
- Named Rebrand of the Year, 2025
- Full identity rollout across print, web and social in 6 weeks
- New identity directly credited with 3 new enterprise clients
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